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CPD Course
Webinar and Podcast Marketing
Develop practical knowledge and confidence in Webinar and Podcast Marketing.
Webinar and Podcast Marketing Objectives: This course teaches you how to host Webinars and Podcasts and how to use them as a marketing tool for your business.
See course content
Course Description
Buying for a team?
Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant.
Develop practical knowledge and confidence in Webinar and Podcast Marketing.
Webinar and Podcast Marketing Objectives: This course teaches you how to host Webinars and Podcasts and how to use them as a marketing tool for your business.
Why this course matters
This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.
What you will gain
- Build a practical understanding of the key concepts covered in Webinar and Podcast Marketing.
- Recognise where the topic applies in real workplace or business situations.
- Apply the methods and good-practice approaches covered in the course with greater confidence.
Who is this course for?
This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.
Course at a glance
- Study time: approximately 4 hours.
- Format: self-paced online learning.
- Professional development: CPD course.
Webinar and Podcast Marketing
Objectives: This course teaches you how to host Webinars and Podcasts and how to use them as a marketing tool for your business.
Completing this course will confer 4 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.
Unit Contents:
1. Webinar Guide for Beginners
In this topic you will cover:
1. Webinar Guide for Beginners
1.1 What is a Webinar
1.2 What Expect at a Webinar?
1.3 What Expect at a Recorded Webinar?
1.4 Types of Webinars
1.5 What Makes A Good Webinar
2. Webinar Marketing Essentials
In this topic you will cover:
2. Webinar Marketing Essentials
2.1 Introduction
2.2 What Tools Do You Need
2.3 Finding A Webinar Company
2.4 Webinar Hosts
2.5 Structuring Your Presentation
2.6 Marketing Your Webinar
2.7 Presenting Your Webinar
2.8 Webinar Content
2.9 Webinar Tips
2.10 Webinar To Product
2.11 Conclusion
3. Webinar Marketing Advanced
In this topic you will cover:
3. Webinar Marketing Advanced
3.1 How to Turn Webinar into a Profitable Venture
3.2 The Four Best Ways to Make People Return for Future Webinars
3.3 The 4 Secrets to Creating a Killer Webinar
3.4 The 3 Best Services for Hosting Webinars
3.5 The 4 Reasons People Attend Webinars
3.6 Five Ways to Make Your Webinars More Fun & Engaging
3.7 Six Secrets for Becoming a Best Webinar Presenter
3.8 Six Tips for Attracting Webinar Attendees
3.9 The 4 Most Common Webinar Mistakes
3.10 Which are the Best Types of Webinars to Host
4. Webinar Marketing For Business
In this topic you will cover:
4. Webinar Marketing For Business
4.1 Introduction
4.2 What a Webinar is all about
4.3 Why you should definitely use Webinars for your Business
4.4 Top Webinar Marketing Tools & Services
4.5 How your business can get the most out of Webinars
4.6 Setting up your first webinar
4.7 Customizing your webinar
4.8 Sharing your webinar
4.9 Registration steps for your participants
4.10 Reminders, Email notifications and Follow up
4.11 Things to check before broadcasting
4.12 10 Do's you have to apply for Successful Webinars
4.13 10 don’ts you have to avoid for Successful Webinars
4.14 Advanced Webinar Marketing Strategies
4.15 Case Studies
Continue your learning
Part of this learning pathway: Video Marketing
Learners also take: Video Marketing Essentials
Course pathway: eBSI Digital Marketing Academy > Video Marketing > Webinar and Podcast Marketing
Explore more Video Marketing training or return to the eBSI Digital Marketing Academy.
Your questions, answered
Does the course include a certificate?
The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.
What is CPD?
CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.
Can I ask a question before enrolling?
Book a free video consultation to discuss your goals and course choice.