CPD Course

CPA Marketing

Develop practical knowledge and confidence in CPA Marketing. CPA Marketing CPA stands for Cost Per Action. This means it is a style of affiliate marketing that offers a commission to the affiliate when a specific action is completed. The lead action can be anything from making a purchase, to getting a quote, watching...
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$44.00

Course Description

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Develop practical knowledge and confidence in CPA Marketing.

CPA Marketing CPA stands for Cost Per Action. This means it is a style of affiliate marketing that offers a commission to the affiliate when a specific action is completed. The lead action can be anything from making a purchase, to getting a quote, watching a video, downloading a report, or filling out a form.

Why this course matters

This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together.

What you will gain

  • Build a practical understanding of the key concepts covered in CPA Marketing.
  • Recognise where the topic applies in real workplace or business situations.
  • Apply the methods and good-practice approaches covered in the course with greater confidence.

Who is this course for?

This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth.

Course at a glance

  • Format: self-paced online learning.
  • Professional development: CPD course.

CPA Marketing
CPA stands for Cost Per Action.  This means it is a style of affiliate marketing that offers a commission to the affiliate when a specific action is completed. The lead action can be anything from making a purchase, to getting a quote, watching a video, downloading a report, or filling out a form.

Objectives: This two hour course teaches you techniques you need to know in order to understand the principles of CPA Marketing and how to implement it in your own business.

Completing this course will confer 3 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology.

 

Unit Contents:



1. CPA Marketing Basics
In this topic you will cover:
1. CPA Marketing Basics
1.1 Introduction
1.2 List of CPA Network
1.3 Signing Up for CPA Networks
1.4 CPA Types
1.5 Keyword Research
1.6 Create Landing Page
1.7 PPC Adwords

2. CPA Marketing Advanced
In this topic you will cover:
2. CPA Marketing Advanced
2.1 Introduction
2.2 The Basics of CPA Marketing
2.3 CPA Versus Other Forms of Marketing
2.4 Choosing the Right CPA Network
2.5 Affiliate Platforms
2.6 CPA With Google or Facebook
2.7 The Importance of Tracking
2.8 Creating Your Ad
2.9 Creating a Landing Page

3. CPA Marketing Expert
In this topic you will cover:
3. CPA Marketing Expert
3.1 Introduction
3.2 What is CPA Marketing all about?
3.3 Why should you definitely use CPA?
3.4 The Top 10 CPA Networks on the Web
3.5 How do you get approved on CPA Networks?
3.6 How to do CPA Marketing the Right Way
3.7 Step 2: Build a landing page
3.8 Step 3: Advertise your landing page
3.9 Step4: Analyze your Results
3.10 The Hottest 10 CPA Marketing Tricks
3.11 Case Studies (Businesses)
3.12 Case Studies (Online Marketers)

Continue your learning

Part of this learning pathway: Internet Marketing

Learners also take: Blog Marketing  |  Kindle Marketing  |  Local Marketing


Course pathway: eBSI Digital Marketing Academy > Internet Marketing > CPA Marketing

Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.

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Your questions, answered

Does the course include a certificate?

The course assessment leads to a downloadable digital PDF CPD Certificate of Completion. See the course description for the CPD credits awarded.

What is CPD?

CPD stands for Continuing Professional Development. It is the ongoing learning that helps you maintain and develop the knowledge and skills you use in your work. Courses, workshops and other learning activities can contribute to your CPD record.

Can I ask a question before enrolling?

Book a free video consultation to discuss your goals and course choice.

Take the next step in your professional development.